our story

Goia is my love letter to self expression, individuality, and feeling good in your own skin.
From a young age, I was captivated by the power of beauty and make up how the smallest things could transform not just your look, but your glow, your mood, your entire energy.

After years behind the scenes working with all kinds of beauty brands, I kept thinking, “I’d love to do this but with my own creative vision.” And now, I did.

Goia is me, doing it my way. Just realness and creativity, straight from the heart.
And the best part? I get to share this journey with my husband, a storyteller behind the camera, whose eye brings our vision to life.

our values

Our approach to beauty is simple: amplify what’s already there. Your features. Your energy.
It’s about enhancing your beauty, not hiding it.

We stand for affordability, authenticity, quality, and transparency.

Goia is for everyone. If you love beauty or even if you’re just curious we see you. This space is yours too.

Because at the end of the day, girlie things?
They’re for everyone.